Terms & Conditions

RELEASE

By selecting “I Agree,” The purchaser, being at least eighteen years of age, and in consideration for acceptance and use of Norton Industries LLC/Atlas Target Works steel targets, does hereby agree to this waiver, and release of liability.

Acknowledgement and Assumption of Risk

I recognize that the use of firearms in combination with Norton Industries LLC/Atlas Target Works targets will involve participation in an inherently dangerous activity and may carry a risk of personal injury and/or death. I further recognize that there are natural and manmade hazards, environmental conditions associated with the use of firearms, which in combination with my actions can cause injury to me. I hereby agree to assume all risks, which may be associated with or may result from my participation in the use of firearms in combination with the use of steel targets.

Waiver and Release of Liability

I agree to release Norton Industries LLC/Atlas Target Works their officers, employees, agents, representatives and all sponsors of said entity from any and all liability, claims, demands, actions, and causes of action whatsoever, except to the extent prohibited by the laws of the State of South Dakota, for any loss, claim, damage, injury, attorney’s fees or harm of any kind or nature to me arising out of any and all activities associated with the use of Norton Industries LLC/Atlas Target Works products.
I further agree to indemnify, save and hold harmless Norton Industries LLC/Atlas Target Works from and against any and all claims of any nature, including all costs, expenses and fees, arising out of or resulting from the use of its products.
I, the undersigned, affirm that I am at least 18 years of age and am freely signing this agreement. I have read this form and fully understand that by signing this form I am giving up legal rights and/or remedies which may otherwise be available to me regarding any losses I may sustain as a result of my purchase and use of Norton Industries LLC/Atlas Target Works targets. I agree that if any portion is held invalid, the remainder will continue in full legal force and effect.

DISCLAIMER

Norton Industries LLC/Atlas Target Works will not be responsible for any damage nor will be held responsible if you injure yourself or someone else, or damage any property while using or misusing its products.
Use of firearms is inherently dangerous. Any injuries resulting from the use of our products in conjunction with the use of firearms constitutes an assumption of open, obvious risks of injury and/or death.
Use our targets with the utmost care and caution, and do so at your own risk.
Any use other than the specified configuration of this product constitutes an assumption of risk for any and all injury, death, or damage done to the any persons or property where the product is to be used.
Upon using any of our targets, the shooter assumes full responsibility for any and all injuries, death and/or damages resulting from the application of firearms use to the targets Modification Of Disclaimer- Norton Industries LLC/Atlas Target Works and its Officers reserve the right, at their sole discretion, to modify this Disclaimer in any manner and at any time, without prior notice. The terms of any such amendment to this Disclaimer shall become effective immediately upon posting of such terms on our web site, and reader/user’s access of this web site on or after such posting shall constitute acceptance of such amended terms.

WARRANTY

The product is provided “as-is” and without warranty of any kind, either express or implied including, but not limited to, warranties of fitness for a particular purpose, merchantability, or freedom from infringement of patent, trademark, or copyright.
There are no warranties or guarantees given, nor any liability assumed by the manufacturer in the use of our products. ALL RISK OF INJURY IS ASSUMED BY THE PURCHASER, AND SHALL PASS TO THE PURCHASER OF OUR PRODUCTS SAFETY GUIDELINES
Personal Protective Gear for Shooters and Spectators, Acceptable Ammunition, Target Configuration and Target Service Life:

Protective Gear-

Always wear ANSI approved safety glasses, shooting rated hearing protection and protective clothing.

Ammunition-

Use only high quality duty/service ammunition when shooting steel targets. If using non-frangible ammunition use handgun ammunition with a maximum velocity of 1,500 feet per second. Rifle ammunition muzzle velocity should not exceed 3,000 feet per second.
Bullet fragments and jacketing can sometimes deflect back in the direction of the shooter at distances greater than 20 yards for handguns and greater than 75 yards for rifles. While these fragments and jackets may cause injury, they typically have very little energy – dependent on a number of factors such as velocity, bullet design, and jacket material.
Never shoot Armor Piercing (AP), steel core or hardened type ammunition at any steel plate. These types of ammunition are designed to pierce steel – use common sense to prolong the life of your high-quality steel targets!!

Configuration/Setup-

Remember, ballistic science is based in theory. Unexpected ricochets can occur, regardless of the target type being shot. Always use caution when shooting, especially at steel targets. Target
Targets must always be set up completely vertical, no backward or side to side leaning.
Use only a properly constructed firing range with adequate backstop height (25 feet in height is recommended) and adequate down range safety area of 500 yards or more. Locate the steel targets as close to the backstop as possible to help reduce the down range ricochet effect and distance.
Spectators should stand 10 yards behind the shooter.
Recommended minimum distances from steel targets to shooter are 10 yards for pistols and 50 to 100 yards for rifles depending on the stand.
Norton Industries LLC/Atlas Target Works targets are highly tested targets, designed to withstand many impacts from suitable and appropriate projectiles. However, they do not last forever.

Apply firearm fitness and safety precautions to target fitness for use:

If a target looks visibly damaged beyond shallow (<2mm) depressions, discontinue use of the target.
Failure to do so may create a dangerous condition, as a damaged steel target is more likely to ricochet projectiles, jacketing and lead back toward the shooter and spectators.
The goal of an effective steel target is to absorb projectile energy, and also to deflect it down toward the ground.
If there are deep depressions in the target (>2mm), the likelihood and danger of those areas redirecting projectiles back at the shooter are increased.
Discontinue use of a target if there are any deep depressions on the face of the target, or any other changes to the face of the target, other than paint wear.
Norton Industries LLC/Atlas Target Works is not responsible for any injuries or damage that occurs from the use of a damaged target.

NRA Firearms Safety Rules and Guidelines

ALWAYS keep the gun pointed in a safe direction.

This is the primary rule of gun safety. A safe direction means that the gun is pointed so that even if it were to go off it would not cause injury or damage. The key to this rule is to control where the muzzle or front end of the barrel is pointed at all times. Common sense dictates the safest direction, depending on different circumstances.

ALWAYS keep your finger off the trigger until ready to shoot.

When holding a gun, rest your finger on the trigger guard or along the side of the gun. Until you are actually ready to fire, do not touch the trigger.

ALWAYS keep the gun unloaded until ready to use.

Whenever you pick up a gun, immediately engage the safety device if possible, and, if the gun has a magazine, remove it before opening the action and looking into the chamber which should be clear of ammunition. If you do not know how to open the action or inspect the chamber(s), leave the gun alone and get help from someone who does.

Know your target and what is beyond.

Be absolutely sure you have identified your target beyond any doubt. Equally important, be aware of the area beyond your target. This means observing your prospective area of fire before you shoot. Never fire in a direction in which there are people or any other potential for mishap. Think first. Shoot second.

Know how to use the gun safely.

Before handling a gun, learn how it operates. Know its basic parts, how to safely open and close the action and remove any ammunition from the gun or magazine. Remember, a gun’s mechanical safety device is never foolproof. Nothing can ever replace safe gun handling.

Be sure the gun is safe to operate.

Just like other tools, guns need regular maintenance to remain operable. Regular cleaning and proper storage are a part of the gun’s general upkeep. If there is any question concerning a gun’s ability to function, a knowledgeable gunsmith should look at it.

Use only the correct ammunition for your gun.

Only cartridges or shells designed for a particular gun can be fired safely in that gun. Most guns have the ammunition type stamped on the barrel. Ammunition can be identified by info printed on the box and sometimes stamped on the cartridge. Do not shoot the gun unless you know you have the proper ammunition.

Wear eye and ear protection as appropriate.

Guns are loud and the noise can cause hearing damage. They can also emit debris and hot gas that could cause eye injury. For these reasons, shooting glasses and hearing protectors should be worn by shooters and spectators.

Never use alcohol or over-the-counter, prescription or other drugs before or while shooting.

Alcohol, as well as any other substance likely to impair normal mental or physical bodily functions, must not be used before or while handling or shooting guns.

Store guns so they are not accessible to unauthorized persons.

Many factors must be considered when deciding where and how to store guns. A person’s particular situation will be a major part of the consideration. Dozens of gun storage devices, as well as locking devices that attach directly to the gun, are available. However, mechanical locking devices, like the mechanical safeties built into guns, can fail and should not be used as a substitute for safe gun handling and the observance of all gun safety rules.

Be aware that certain types of guns and many shooting activities require additional safety precautions.